To twitter, για όσους δε γνωρίζουν, είναι η μεγαλύτερη υπηρεσία της νέας μεγάλης τάσης που εμφανίστηκε στο Internet και ονομάζεται micro-blogging. Εκατομμύρια άνθρωποι σε όλο τον κόσμο στέλνουν διαρκώς μικρά μηνύματα (μέχρι 140 χαρακτήρες) για ό,τι κάνουν, ό,τι σκέφτονται, ή ό,τι προτείνουν στους ανθρώπους οι οποίοι παρακολουθούν τα μηνύματά τους.

Εδώ λοιπόν είναι μαζεμένα τα tweets που έκανα κατά τη διάρκεια της ομιλίας του Kotler (υπάρχουν και κάποιες απαντήσεις σε ανθρώπους που παρακολουθούσαν τα updates) :

1 . 5 stages of marketing, from kotler
2 . Co-creation, 5th phase of mktg
3 . Too many social examples! Sorilos, lego
4 . Doritos I meant
5 . Customized to Greece presentation
6 . Survive on multinational, get global
7 . Apivita as an example going global
8 . Target specific focused national groups abroad, corona beer example
9 . Net generation, no news, no tv
10 . Chindia ! Outsourcing, globalization
11 . Nikos tries to coveritlive from www.nylon.gr
12 . Quite simple slides, white bckgrnd, black ariel letters
13 . Marketing assets should be digitalized, (aren’t they already !!!)
14 . Fast follower better than innovator, maybe
15 . Tweeting Philip Kotler’s keynote from athens
16 . Environmental marketing very crucial these days
17 . Consumer is the king, researchs thru Internet, get recommendations, pure social stuff!
18 . Many young people in audience
19 . These change facts are enough to scare us aren’t they?
20 . CCDVTP is marketing
21 . Executed in R->STP->MM->I->C
22 . Remembering that CIB
23 . I can’t explain now-:) later
24 . 1.branding
25 . Branding is the glue holding together everything u do!
26 . name is not enough, u need emotions, need to know your values
27 . u have to track brand equity together with sales. Costs etc
28 . brand is your DNA!
29 . brand drives sales, high prices, lower churn
30 . pkontopoulos @spdd Thanx! Not quite easy, listen and type
31 . Brand need proven benefits, dramatic difference from other brands
32 . Everything should be an experience, I like kotler!
33 . pkontopoulos @smessinis not as far as I know, some wins from nick I think
34 . Lawyers= sales prevention dept
35 . Narrative branding=story telling
36 . Pharma companies will face
37 . Again Internet changes everything related with sales
38 . Advertisement looses ground, sales also= new world ahead of us
39 . Nations are brands
40 . Ireland best nation marketing example
41 . Quality is #1 ingredient of
42 . Vision and leadership is #2
43 . Financial performance #3, workplace #4
44 . Emotional and responsibility 4 and 6
45 . Corporate reputation ingredients
46 . R there companies u love
47 . Still at #1 bullet, branding, juicy day
48 . A number of names on slide
49 . All of them loved ones are Profitable
50 . Customers, employees, community, owners, in that order
51 . In japan a CEO gets 20x of a worker, don’t want to know how much is in us
52 . Succesful companies have lower marketing costs! WOM works for them
53 . pkontopoulos @spyros_dovas good point
54 . Would u recommend our company to others? The ultimate question
55 . net promoter score, is all about
56 . a lot of stuff from kotler without reading! He owns the subject, no doubt
57 . How to sell bricks, cement, chickens! Commodity stuff
58 . Companies’ balance sheets lie! No employees, no intellectual capital, no brands there
59 . pkontopoulos @cathpain de kserw mhpws ta kseroun auta ekei
60 . Sales precedes marketing
61 . snake the first salesman/thing
62 . explains classic sales funnel (his graphics need improvement)
63 . Questions time, anything ready?
64 . We tend to remember only one thing for everything, the first, strongest (classic)
65 . Break time
66 . photos from event (+fire as seen from Megaro) at Flickr http://flickr.com/photos/pa…
67 . pkontopoulos @spyros_dovas hm, agree :-/
68 . Back in the speech, share any fire news pls
69 . sell benefits instead of features, stress the differences from competition, create equation for diffs value
70 . Our product lasts 3 years instead of 2, meaning X money revenue etc
71 . Ikea, wall mart, barnes noble, new business models for old businesses, changed the game
72 . Kotler talks about curves health shop case
73 . Innovation models come from inside a company, ideation in whirlpool, greenlight ideas in shell, cross teams in samsung
74 . blue ocean strategy, (we have to do this for paperplane, forgot that I have read the book)
75 . Kellogs lateral marketing process, cereal
76 . Who makes the largest number of dresses worlwide: mattel (Barbie)
77 . Traditional vs new media list and usage
78 . kotler talks about blogs, podcasts, vidcasts, social networks, mobile marketing
79 . Consumer generated media slide, second life discussion from kotler, strange to hear
80 . sorry, live from megaro mousikis on kotler event today, hope u like it
81 . Talking about wikis! In a very personal way, he sounds fascinated
82 . mentioned easyjet stelios, great brand
83 . Kotler mentioned many books, tipping point included – no groundswell so far
84 . Standing behind a podium makes your audience sleepy, I preferred him walking
85 . Deep marketing discussion on plan, manage, execute, measure
86 . list of s/w for various marketing activities on board, rather too many technical details
87 . It seems that marketers need to prove their value, too much talk about financial data
88 . Wells Fargo gives you 5 $ if you wait > 5 mins in a line!
89 . Great car insurance case, offering customer experience, immediate transport, health program
90 . Mention on youtube campaign of geico insurance
91 . Affordable, acceptable, available, awareness, ingredients of successful products
92 . Twitting live from kotler event in athens
93 . kotler closes with key take aways
94 . great q&a session with kotler answering a pile of questions
95 . his example, focus on Greeks all over the world
96 . question on internet startups, skype
97 . Question on fashion global company, easy one, zara was kotler’s answer

Ο Kotler θα μιλήσει για Consumer-Generated Media (CGM). Θα αναφερθεί στην ανάγκη οι επιχειρήσεις να ακούσουν άμεσα τους πελάτες τους με κάθε μέσο: στο website τους, στα forums, τα blogs, τα podcasts, τη wikipedia, οπουδήποτε διεξάγεται διάλογος ανάμεσα σε πελάτες στο διαδίκτυο καμία επιχείρηση δεν επιτρέπεται να είναι απούσα.

Ο καθηγητής θα κάνει επίσης μια σύγκριση των παραδοσιακών Media (αλλά και των παραδοσιακών μέσων προώθησης προϊόντων) με τα νέα Ψηφιακά Μέσα, ρωτώντας τις επιχειρήσεις: Are You Using the New media?

Επίσης, θα αναφερθεί σε μεγάλη έκταση σε τρεις τύπους ανθρώπων που επηρρεάζουν καταλυτικά τις αγορές στη νέα ψηφιακή κοινωνία, οι οποίοι πρωτοεμφανίστηκαν στο εξαιρετικό βιβλίο The Tipping Point του Malcolm Gladwel (εξαιρετικό ανάγνωσμα, το προτείνω ανεπιφύλακτα). Οι τρεις αυτοί τύποι είναι:

• Mavens
• Connectors
• Salespeople

Θα είναι πάρα πολύ ενδιαφέρον να ακούσουμε την παρουσίαση αυτών των χαρακτήρων από τη marketing διάστασή τους, από ένα γκουρού του είδους.

Πιστεύετε ότι θα έπρεπε να αναφερθεί σε κάποια άλλη σημαντική διάσταση των Social Media και του πως επηρρεάζουν το νέο Marketing?